With every pair of Moeloco Flip Flops
you purchase, we give a pair of school
shoes to a child in poverty.
One for one.

We know that like us, many of you have a strong desire to make a difference for children living in extreme poverty. But also like most of us, you probably don’t have the time or know how to help.

That’s where Moeloco comes in – a name that literally translates into “dream crazy”. Our crazy dream is to harness the power of entrepreneurship to make a positive difference to some of the poorest people on the planet.

We are part of a small but growing group of companies called social enterprises. The aim of a social enterprise is to make a profit, because the greater our profit then the more we are able to contribute to our cause.

You can help these children in need simply by
choosing where you shop.

For every pair of Moeloco Flip Flops sold, we donate one pair of school shoes to some of the world’s most underprivileged children.

So why shoes? Over 300 million people in the world have never owned a pair of shoes. The simple act of giving a child a pair of shoes for school helps their health, their access to education and their confidence. It also means that charities like our partner the Hope Foundation, no longer have to pay for shoes themselves, and can fund other much needed programs like safe water and education.

Together, we are creating a heart-centered community, who realise that their consumer dollar has enormous power for positive social impact. Together we can leave a lasting footprint – one step at a time.

Kathy Wong, founder of Moeloco Flip Flops, making a difference in the lives of children in poverty with her "Buy One, Give One, Change a Life" program

The Moeloco Story

Kathy Wong, founder of Moeloco, has a burning passion to make a meaningful difference in the world. To inspire a community of individuals, encourage them to hope, to live their dreams, to create change and take meaningful action in the world around them.

Kathy’s story might seem familiar. Her parents migrated to Australia from China and Papua New Guinea to provide their children with a better life.

When she started out, she was full of ambition and started her own very successful design business. However after 19 years she felt unfulfilled. Kathy felt she was missing something. She was emotionally bankrupt and became completely burned out. In her search for something ‘more’ she sold her business and moved to the country.

For the next nine years, she explored her own personal development, got in touch with nature by growing her own fruit and vegetables and transformed herself into an artist – exploring her creativity and then helping others to unleash their creative souls. All of which gave her immense satisfaction.

She had moments of true bliss but this was also a tumultuous period of her life, where she suffered a failed marriage and her desperate attempts to have children ended in miscarriages and despair.

After leaving the country life, Kathy returned to Sydney, remarried and established a new life. Life was good, but Kathy still that felt there was something missing. Her unfulfilled longing to have children of her own smouldered inside her.

A deeper cause was calling her.


Then one night Kathy had an extraordinary dream, where in big, bold writing she saw the words MAKE A DIFFERENCE.

Kathy awoke and had the epiphany that her deeper calling was to be a catalyst for positive change. To do something on a grand scale that would channel her talents, give back to the world and make a difference to those most in need.

As she trailblazers this new found path, she provides daily inspiration, encouraging people to follow their dreams. To show them that freedom and change are possible.

Kathy’s ‘Dream Crazy’ is to make it easy for people to make a difference to the welfare of children in extreme poverty, simply by choosing where they shop. Good for your soul and your sole!


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